by timpa | Oct 15, 2017 | Business, Social Media
Let’s talk about big data. And I don’t mean the normal sense people use it in. Facebook has big data. They might be the only ones with actual big data. They’ve potentially got more data than anyone else on Earth does. Let’s have a look at just...
by timpa | Feb 29, 2016 | Business, Social Media
So this one is mine. And it’s a little more refined than some of my other musings. But it’s pretty widespread. The Hanslow theorem is: If ((Tc < Bp) then (Rv > Tc) = A) else (Tc <= Pc) = A) People choose to act only when the reward for action is greater than...
by timpa | Sep 20, 2015 | Business, Social Media
I attended Swarm a couple of weeks ago. As a speaker not a guest, which was an interesting and fascinating experience, and one I’ll blog about in the next few weeks. I’ve taught before, training groups, mentored people through photography, written...
by timpa | Dec 16, 2013 | Business, Social Media
There’s a big decision to be made and it only comes a few times a year… should your brand make a post about a national event/holiday. We’ve got a small number of occasions that everyone tends to stand behind. Xmas, New years day, Easter, Australia...
by timpa | Oct 10, 2013 | Business, Social Media
One of the problems we face in social media is it’s focus on identity, with so little support for it. It’s one of the largest risks facing any brand (whether they are active in social or not) and should be keeping us all awake at night. The appeal and...
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